Head Of Market Research Jobs In Kenya

Head Of Market Research Job, Latest Jobs In Kenya 2021, 

KOKO Networks is a venture-backed technology company currently operating in Kenya and India. Our mission is to imagine and deliver technology that transforms life in the world’s fastest growing cities. We build and deploy cloud-connected “KOKO Points” inside local retail outlets, which provide mass market consumer goods in partnership with major suppliers. Our first solution is liquid ethanol cooking fuel, which offers significant cost savings and quality of life improvements in the multi-billion dollar urban cooking market. In Kenya, this solution is delivered in partnership with Vivo Energy, the operator of Shell-branded fuel infrastructure across Africa. KOKO offers a fast-paced and highly collaborative work environment with significant opportunities for professional growth. We are looking for people who share our passion for technology and our vision for global impact.

Your Role

As Head of Market Research, you will play a key role in developing and influencing our brand, sales, marketing, and customer service strategies, as well as our software & hardware product design and pricing. You will provide day-to-day management of staff and initiatives and operate across teams to illustrate insights and share relevant learnings. With the support of a small team, you will implement the market research strategy and ensure excellent output for the commercial, product, and operations teams. You will serve as a champion for the voice of our customers and agents, helping to bring clarity around their behaviors and preferences through rigorous research, surveys, and in-depth analysis.

Responsibilities

  • Define departmental structure, objectives, and processes: build KOKO’s Market Research management and reporting structure; set team objectives, translate into clear deliverables; and design processes where they do not yet exist and update them as required as business priorities and environments change.
  • Develop KOKO’s Market Research strategy: set KOKO’s overall Market Research strategy and build & manage the research roadmap; align the strategic direction of the department with the overall business strategy and product innovation roadmap.
  • Provide in-depth Market Research insights & reports: design and lead in-depth customer and market focused research efforts using both quantitative and qualitative techniques; collect and analyze customer and market data for trends, patterns, and insights; respond to inbound research and insight requests.
  • Drive metrics data and reporting requirements: define a relevant set of metrics for frequent (eg, quarterly) assessment of business performance; standardize processes for recurring studies and metrics output. 
  • Utilize data-driven tools and platforms: make use of statistical methodologies & tools (eg, SPSS) for accurate data-driven insights; utilize geotools (eg, ArcGIS) to map & visualize the opportunity and geographies for expansion; process KOKO generated data to support market research insights.
  • Lead continuous improvement and change management: continue to build KOKO’s Market Research department to operate according to industry best practices, with maximum efficiency and effectiveness, and contribute to achieving KOKO’s company targets.
  • Design & lead field projects: drive the design & develop approaches for field-based initiatives.
  • Reporting and presentation of insights & results: translate data collected and study results into insightful and relevant output for consumption by internal & external stakeholders.
  • Support the development and growth of the team: manage a small team of Associates and Analysts; grow and support professional development of the team.

Qualifications

  • Define departmental structure, objectives, and processes: build KOKO’s Market Research management and reporting structure; set team objectives, translate into clear deliverables; and design processes where they do not yet exist and update them as required as business priorities and environments change.
  • Develop KOKO’s Market Research strategy: set KOKO’s overall Market Research strategy and build & manage the research roadmap; align the strategic direction of the department with the overall business strategy and product innovation roadmap.
  • Provide in-depth Market Research insights & reports: design and lead in-depth customer and market focused research efforts using both quantitative and qualitative techniques; collect and analyze customer and market data for trends, patterns, and insights; respond to inbound research and insight requests.
  • Drive metrics data and reporting requirements: define a relevant set of metrics for frequent (eg, quarterly) assessment of business performance; standardize processes for recurring studies and metrics output. 
  • Utilize data-driven tools and platforms: make use of statistical methodologies & tools (eg, SPSS) for accurate data-driven insights; utilize geotools (eg, ArcGIS) to map & visualize the opportunity and geographies for expansion; process KOKO generated data to support market research insights.
  • Lead continuous improvement and change management: continue to build KOKO’s Market Research department to operate according to industry best practices, with maximum efficiency and effectiveness, and contribute to achieving KOKO’s company targets.
  • Design & lead field projects: drive the design & develop approaches for field-based initiatives.
  • Reporting and presentation of insights & results: translate data collected and study results into insightful and relevant output for consumption by internal & external stakeholders.
  • Support the development and growth of the team: manage a small team of Associates and Analysts; grow and support professional development of the team.
KOKO is committed to gender and racial diversity in the workplace. We encourage candidates of all
backgrounds to apply!

How To Apply

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