Digital Marketing Manager Job (150K-250K)

Digital Marketing Manager Job,  Sales & Marketing Jobs Kenya 2021, 

Position: Digital Marketing Manager 

Industry: Retail

Reporting to: Head of Performance Marketing

Salary range: Kshs 150,000 – Kshs 250,000

 Our client is seeking to recruit a Digital Marketing Manager who will be responsible for working closely with Head of Performance Marketing to set up, manage and optimize campaigns for assigned channel for our different countries.

Responsibilities

  • Build strategy for the respective digital marketing channel across the markets
  • Liaise with publishers to make sure we have the optimal account structure in place and follow best practice when it comes to ecommerce and local trends
  • Manage the digital marketing budget for the assigned countries for the respective digital marketing channel
  • Optimize the performance of campaigns on a daily basis to achieve the business KPIs
  • Run campaigns with strict KPI optimization (conversion rate, revenue)
  • Work closely with the creative team to give feedback and guidance on the performance on creatives
  • Create the monthly and yearly strategy by country for the respective digital marketing channel
  • Liaise with the assigned market and act as the point of contact for respective digital marketing channel
  • Have weekly and monthly calls with the markets to share channel performance
  • Work with markets to help them achieve the targets and business objectives
  • Run and execute BLS surveys for markets on digital marketing channels
  • Create and share detailed reports as per the needs of the market
  • Train and update the markets on the latest trends on digital marketing channels
  • Share best practice across the markets
  • Manage the budget in excess of Millions of USD and optimize the spends
  • Manage and execute the campaigns on the respective digital marketing channel
  • Manage the budget on the designated channel(s) efficiently
  • Optimize the campaigns on daily basis based on the business KPIs
  • Have a deep understanding of the respective digital marketing channel and its capabilities for performance using different formats and targeting options
  • Align and own the targets of channel on KPIs like CAC, MCIR, revenue and orders
  • Have weekly calls with publishers to improve the performance
  • Lead team of digital marketing analysts and develop their skills
  • Hire new team members in the digital marketing team
  • Guide the team members and do evaluations and reviews

Qualifications

  • Bachelors/Masters in the field of marketing
  • Around 3-4 years in ecommerce or other performance-based digital pure players
  • Having managed performance-based social / search / display campaigns
  • Clear demonstration of performance and business growth, i.e. results like incoming orders, GMV, new customers, CAC, CPO

Skills

  • Search/display/paid social channel experience (depending on the channel to be managed)
  • Web and App Analytics
  • Reporting and data visualization tools
  • English (Full professional proficiency – Required)
  • Arabic (Professional efficiency – Advantage)

How to Apply

To apply send your CV to: recruit@flexi-personnel.com latest by 17th November 2021. Indicate Digital Marketing Manager on the email subject for easier retrieval and placement.

NB: Flexi Personnel does not charge candidates for job placement

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